sandy morvillo
services completed
built a custom website using squarespace
established an instagram presence
overview
As a personal fitness trainer, boot camp instructor, and lead trainer at Summit Health & Fitness in Bedford MA, Sandy Morvillo needed a new online home. Her old site was built using WordPress which she found difficult to update and keep up with. Frustrated with WordPress she met with Beth to discuss her goals of revitalizing her website and reestablishing a social media presence. After learning about the benefits of building a website on Squarespace, Beth presented Sandy with a new color palette, branding, graphics and Squarespace site that utilizes a custom parallaxing template. Staying consistent with a color palette of orange, black, white and gray as well as using black and white photography keeps Sandy's brand on-point and reconizable.
Goals for THE New Site Included:
built-in mobile responsiveness
easy to make changes and edits
have the ability to write and publish blogs with ease
receive client inquiries effortlessly
build an email database of clients and leads
incorporate videos of online workouts